PRIVACY POLICY

Collective Experiences Ltd, trading as The Gap Collective ("The Gap Collective", "we", "us" or "our") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, enquire about or book a trip, communicate with us, or otherwise interact with The Gap Collective.

Collective Experiences Ltd trading as The Gap Collective. Company number NI742777. Email: products@ramslive.co.uk

For the purposes of UK data protection legislation, Collective Experiences Ltd is the data controller responsible for your personal information. If you have any questions about this Privacy Policy or how we use your information, contact us at products@ramslive.co.uk.

Information you provide to us may include:

• ✦Full name
• ✦Date of birth
• ✦Email address
• ✦Telephone number
• ✦Home address
• ✦Nationality
• ✦Passport information where required for travel arrangements
• ✦Emergency contact details
• ✦Booking and payment information
• ✦Travel preferences
• ✦Dietary requirements
• ✦Accessibility requirements
• ✦Medical or other information relevant to the safe delivery of your trip
• ✦Communications you have with us
• ✦Information provided through booking forms, enquiries or surveys

When you use our website, we may automatically collect information such as:

• ✦IP address
• ✦Browser type
• ✦Device information
• ✦Operating system
• ✦Pages visited
• ✦Website interactions
• ✦Approximate location
• ✦Referring website
• ✦Date and time of visits

We may collect this information using cookies, pixels and similar technologies.

To manage your booking, we may:

• ✦Process and administer bookings
• ✦Arrange accommodation
• ✦Arrange transportation
• ✦Organise activities and experiences
• ✦Communicate important travel information
• ✦Provide customer support
• ✦Manage events and activities
• ✦Contact emergency contacts where reasonably necessary

To operate our business, we may:

• ✦Process payments
• ✦Maintain business records
• ✦Respond to enquiries
• ✦Improve our services
• ✦Analyse website usage
• ✦Manage customer relationships
• ✦Prevent fraud and misuse
• ✦Resolve complaints
• ✦Meet legal and regulatory requirements

Where permitted by law, we may use your contact information to send you information about The Gap Collective, future trips, events, offers, competitions, partner opportunities and relevant products and experiences. You can unsubscribe from marketing communications at any time.

Under UK data protection law, we must have a lawful basis for processing your personal information. Depending on the circumstances, we may rely on:

• ✦Contract - where processing is necessary to provide the trip or services you have booked
• ✦Legal obligation - where we must process or retain information to comply with the law
• ✦Legitimate interests - where processing is necessary for our legitimate business interests and those interests are not overridden by your rights
• ✦Consent - where we ask for your consent to use information for a particular purpose

You can withdraw consent at any time where consent is the legal basis for processing.

Some information you provide may be considered special category data under UK data protection law, such as information relating to health, medical conditions, accessibility or dietary requirements where these reveal information about your health or beliefs.

We will only collect and use this information where necessary and where we have an appropriate legal basis to do so. For example, we may need relevant information to help determine whether an activity or experience can safely accommodate your requirements. You should only provide information that is relevant and necessary for the purpose for which it is requested.

Payments made through our website may be processed by third-party payment providers. We do not normally store complete payment card details ourselves. Your payment information may be processed by Stripe Payments LLC. The relevant provider's own privacy policy and terms will apply to information processed through its platform.

We may share relevant personal information with trusted third parties where necessary to provide our services or operate our business. These may include:

• ✦Accommodation providers
• ✦Transport providers
• ✦Activity and excursion providers
• ✦Event venues
• ✦Tour operators
• ✦Local suppliers
• ✦Payment providers
• ✦Technology and booking platforms
• ✦IT and website providers
• ✦Marketing and advertising platforms
• ✦Professional advisers
• ✦Insurance or assistance providers where relevant
• ✦Government authorities where legally required

We only share information that is reasonably necessary for the relevant purpose. For example, an accommodation provider may need your name and booking information, while a transport provider may require passenger details.

Because The Gap Collective operates internationally, your personal information may be transferred to or accessed from countries outside the UK. This may occur where we work with suppliers, accommodation providers, activity operators, technology providers or other partners located overseas.

Where personal information is transferred outside the UK, we will take appropriate steps to ensure that it receives an appropriate level of protection in accordance with applicable data protection law.

We may use third-party advertising platforms such as Meta, Google, TikTok and other relevant advertising platforms. These platforms may use cookies, pixels or similar technologies to help us understand website activity, measure advertising performance and deliver relevant advertising.

Our website uses the Meta Pixel, a piece of code provided by Meta Platforms Ireland Limited ("Meta") for visitors in the UK and EEA, and Meta Platforms, Inc. for visitors elsewhere. When active, the Meta Pixel lets Meta know that you have visited our website and which pages you viewed. Information shared with Meta includes the pages visited, your IP address, device and browser information, and the _fbp cookie Meta sets on your device.

We use the Meta Pixel to measure the performance of our advertising, including page views and the results of our ads, and to support advertising optimisation, such as showing our ads to people who have previously visited our website. Where consent is required, the Meta Pixel only runs after you accept in our cookie banner. You can change your choice at any time using the cookie settings control on our website, and you can opt out of Meta advertising directly through your Meta ad preferences.

Where required, we will obtain appropriate consent before placing non-essential cookies or using similar technologies. You can manage certain advertising preferences directly through the relevant platform.

We may work with influencers, creators, travel partners and other organisations to promote The Gap Collective. Where appropriate, we may use tracking links, promotional codes or similar technologies to measure referrals, bookings and campaign performance.

We will not provide your personal information to influencers or creators simply because you have interacted with their content. Where a partner requires information to fulfil a specific service or booking, we will only provide information where there is an appropriate legal basis for doing so.

Our website may use cookies and similar technologies. Cookies are small files stored on your device that allow websites to recognise your device and remember certain information. We may use cookies to:

• ✦Make our website function properly
• ✦Remember preferences
• ✦Understand how visitors use our website
• ✦Improve website performance
• ✦Measure marketing campaigns
• ✦Support advertising and remarketing

Where consent is required, non-essential cookies, including the Meta Pixel and its _fbp cookie, are only used after you accept in our cookie banner. If you decline, the Meta Pixel stays switched off until you change your choice. You can review or change your choice at any time:

Open Cookie Settings

You can also manage cookies through your browser settings. Where consent is not required in your region, these technologies run without a banner, and you can still switch them off using the control above.

We only keep personal information for as long as reasonably necessary for the purposes for which it was collected. The length of time we retain information will depend on factors including:

• ✦Whether you have booked a trip
• ✦Legal or accounting requirements
• ✦Our legitimate business requirements
• ✦Whether there is an ongoing relationship with you
• ✦Whether the information may be required to resolve a dispute

When information is no longer required, we will securely delete or anonymise it where reasonably possible.

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, misuse, alteration, disclosure and destruction. However, no method of transmitting or storing information online can be guaranteed to be completely secure.

Depending on the circumstances, you have rights under UK data protection law including the right to:

• ✦Request access to the personal information we hold about you
• ✦Request correction of inaccurate information
• ✦Request deletion of your information
• ✦Request restriction of processing
• ✦Object to certain processing
• ✦Request transfer of your information in certain circumstances
• ✦Withdraw consent where processing is based on consent

You also have the right to object to direct marketing at any time. To exercise your rights, contact products@ramslive.co.uk. We may need to verify your identity before responding to certain requests.

You can unsubscribe from our marketing communications at any time by clicking the unsubscribe link in our emails, or by contacting us directly. Even if you opt out of marketing communications, we may still contact you with important information relating to an existing booking, transaction or service.

The Gap Collective is intended for travellers aged 18 and over, unless otherwise stated for a specific experience. We do not knowingly collect personal information from children for the purpose of marketing or selling our travel experiences. If you believe that a child has provided us with personal information unnecessarily, please contact us.

Our website may contain links to third-party websites, including accommodation providers, travel services, social media platforms, payment providers and partner websites. We are not responsible for the privacy practices or content of third-party websites. We recommend reviewing the privacy policy of any third-party website before providing personal information.

We may update this Privacy Policy from time to time to reflect changes to our business, services, technology or legal requirements. The latest version will always be published on our website with the date it was last updated.

If you have questions about this Privacy Policy, how we use your information, or wish to exercise your data protection rights, please contact Collective Experiences Ltd trading as The Gap Collective at products@ramslive.co.uk.

If you have concerns about how we have handled your personal information, please contact us first so that we have an opportunity to resolve the issue. You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.